Three Crowns Copywriting and Marketing specializes in content development and strategic marketing consulting for small to mid-sized businesses, primarily within the financial services industry. You have a story to tell, and I'm here to help you build authority through authenticity and to communicate your message to the right people.
I'm interested in getting past the surface level of talking about what you do and understanding your business at a deeper level. I believe in the accumulated power of content marketing and its ability to build a company's reputation and trust with clients and prospects.
The Three Crowns process follows a four-step pattern of analysis that first understands why you do what you do and then builds a clear communication strategy on top of that.
When we begin working together, we'll analyze your target audience and help you create personas to craft your message toward.
Each business is unique, and so is the way you communicate. That's why we also spend time crafting guidelines for voice and style.
Once your personas and style are established, it's time to get to work. Before content creation begins, we'll talk about your specialities and play to your strengths.
Emails and blogs give you the groundwork to get visitors to your website. On top of that foundation, we build a lead generation strategy to help you engage interested prospects.