Let’s get your conference attendees passionate about their work.
Need someone to educate people about marketing at your next event?
Looking for someone to engage your attendees using social video?
Or maybe you need to build some excitement for your conference with live social coverage, blogging, and digital promotion.
My name is Johnny Sandquist. I’m a writer and marketing consultant who loves to talk about big ideas, meet new people, and help your team create content that’s more than the usual mixture of stats, graphs, and bullet point lists.
Together, we can make your next event one that your attendees will never forget.
As Seen In…
These are the topics I like to speak about:
Creating Content That Connects: How and Why to Create a Client-First Marketing Strategy
It’s a fact; most of us love to talk about ourselves. When it comes to creating a focused message for your website, though, talking about yourself is the wrong approach. I’ll break down why it’s important to speak directly to your clients with second-person pronouns and how that technique affects your entire business approach.
Using Your Advisor Technology to Market Your Firm
Do you know your advisory firm’s unique value proposition? If you say it’s being a fiduciary, be warned that you’re using the same pitch as every other RIA in the country. When you need to dig deeper and get more detailed about the services you provide, look at your technology stack. The abilities your fintech provide can give you an edge in marketing your services without ever needing to mention their names to your clients.
Bridging the Attention Gap: Building a Marketing Strategy for Millennial Clients
Do millennial clients really have a different set of expectations than Gen X or Baby Boomers? Even if the core principles end up being the same, new technology and shifts in consumer attitudes are changing the approach that younger investors expect from financial professionals. We’ll get into robo-advisors, cryptocurrency, and of course, avocados.
Creating Simultaneous Experiences: The Future of the Client Experience for Advisors and Fintech
When you turn on Netflix, your favorite shows autoplay without intervention. While you ride the subway to work, you catch a quick gaming session on your phone or Nintendo Switch. The way in which we use technology has moved from being a focused experience to a simultaneous one. We’ll work through how that larger shift will play into the expectations investors have of their engagements with their advisors.
Marketing is More Than Being Authentic: How Empathy Drives the Best Communication Opportunities
Anyone’s who has been around marketing for any length of time is familiar with the idea of being authentic. It’s an idea that has become productized and overdone. While acting in an authentic way is important, I believe the key to a more successful communication strategy goes beyond that. When a marketing and communications strategy begins with real empathy toward the client and prospect and the needs they’re facing, real success follows.
Creating Consistent Content: How to Update Your Digital Presence Without Feeling Overwhelmed
It’s easy to say you want to blog once a week, but it’s a whole other ballgame once you hit week three and you’ve been staring at a blank document for two hours. We’ll talk about the different approaches you can take to creating content to make consistent production less of a hassle, and more of an inspiring routine that keeps creativity bubbling at the surface.
Where I’ve Been Lately
Silver Oak Securities, Inc. 2018 National Sales and Leadership Conference - Session on Content That Connects: Why and How to Create a Client-First Marketing Strategy
Morningstar Investment Conference - Member of the Social/Digital Hub and panel participant in Finding Your Authentic Voice And Standing Out As The Real Deal in a Noisy, Digital World and Using the Devices You’ve Already Got to Build Reputation And Share-Of-Mind with Target Markets
In the past, I’ve also had the opportunity to serve as a regular host of Orion Advisor Services’ Orion Weekly video series, which updated financial advisors on the company’s latest product releases as well as industry news. You can click here to view one of my favorite episodes (oh, and here’s another one).
You can also get a sense of what I look and sound like by watching my bi-weekly Park and Talk videos, where I briefly give my thoughts on marketing in the financial services industry. I post these on social media and you can usually find my latest update pinned on my Twitter profile (right here).
Where You Can Find Me Next
AdvisorEngine Drive Summit 2019 - September 23-25
I’m excited to be running the Social Cam at the AdvisorEngine Drive Summit in Carlsbad, California. Stop by the Social Cam Booth any time during the conference and let’s chat about your views on where the wealth management profession has been and where it’s going! You’ll come away with a short video you can share on social media to help communicate your insights to your audience.
Riskalyze Fearless Investing Summit 2019 - October 2-4
I’ll be at this year’s Fearless Investing Summit in Boston to keep an eye on all the exciting new technology announcements and news coming out during the week. I’ll be live tweeting throughout the event, recording video for social media, and blogging about the big takeaways. If you want to find me, look for the guy in the yellow jeans. 👖