Social Media Trends for Advisors
For as long as I've worked with financial advisers (a decade this year), it seems that people have been predicting that video will become the predominant form of marketing communication.
This year, I think that prediction finally comes true.
The recording capabilities and editing tools available from social media apps have matured to provide the sophistication and simplicity necessary for advisers to create their own high-quality videos. Professionally produced videos will still have a place on the homepage of an adviser's website, but for most firms, self-shot social media video will take center stage in 2019.
These are the trends to know for creating social media videos that will get engagement and position your firm as a social media marketing leader.